19 syllables. 13 words. 4 broken sentences. One bad tagline.
Posted
by
Creature22
| Posted on
04-28-2010 8:09 AM
The Marketing folks behind Color of Night must have had a good time coming up with the tagline for their movie. I can see them sitting in a room, late, after work trying to come up with the line. One of the younger, more eager marketing kids sits up, proudly shouting the line after 4 cups of coffee, and 2 stale donuts for dinner. "Five Suspects. Two Lovers. One Killer. Nothing is what it seems... except murder!"... Huh!
Now I can admit summarizing an entire movie into one or two lines can be difficult. Add to that, the line needs to compel people to drop $12 on a ticket vs. any other movie that's out there. Add to that, you have a less than compelling movie - whew, now that's a tough job. I think sometimes, it's best to say nothing rather than something at all. Or the alternative route is to be honest. My suggestion on Color of Night would have been -
"You'll come for the movie, but you'll stay for the sex."
Keep it going - What's your favourite bad tagline? Email us!
More posts by this Author: